How To Set Up Google Analytics

By Ifediogor Uche

A father that sent his child to school would always want to know the performance of that child. Same goes to your bosses and employer’s in the office where you work. They would always carry out a proper audit to manage and monitor performances. 

In any case going forward on your reports tracking your results is very neccesary .It creates value.

Therefore, It’s  one thing to have w websites, write great contents and then its another thing to monitor your progress level. Knowing how your audience interacts with your website is very important for your success. Ever wonder on how to go about setting up google analytics for your blog? Or you’re looking for assistance in setting up Google Analytics. Look no further.

In today’s article we would be sharing step by step guide on how to set up your Google analytic without further ado.
Sequel to this, first, we will explain what google analytics is, why Google Analytics is important for your website and digital marketing.

What Is Google Analytics?

Google analytics is a free powerful tool set aside to helps to record all the daily activities on your site. It is fully automated. However, it gives you the information it has been installed on your site. This powerful tool reveals to you several things, including how people visit your site, top locations, where they’re coming from, and the pages visited. Your top pages that are performing well, the amount of traffic your site gets overall,  your traffic source (Whether your traffic comes from mobile or desktop?) , bounce rate, and the sessions users engage on your website, like how much time they spend in your website, individual page traffics. Google analytics shows how your users interact with your site’s content. etc

How To Set Up Google Analytics

How to set up google analytics

Now,  that you have have understood what Google Analytics is it’s time to get in to the business of the day which is how to set up your Google analytics.

Before setting up you Google analytic, the first thing you should do is to login to your existing Google account or create a new account if you do not have one.

1.Create or sign up for your Google Analytics account.

To Set up a Google Analytics Account, go to Google analytic page https://analytics.google.com/analytics/web/provision to begin sign up. However, their is a possibility that you already  have a Google account If you have a gmail or YouTube account.

If you have an account already, click “Sign in to Analytics”

If you do not have an account, click “Start for free”

There is option for you to use your personal or work-specific Google account, consequently we would advice you consider setting up your Google Analytics account with your business company-specific one that everyone can access.

2. Here you would be given liberty to give your account a name. A business name is reccomendable.

3.Name the website you will be tracking. This will be very important if you have different websites for your business.

4.Next you need to choose the type of property you want to measure: websites, apps or both

5.The next step is to add some details about your site. Put your website name, insert the URL for your website(make sure to choose http or https from the dropdown menu then add your URL) , Country and pick your time zone.Choose a category like Art and entertainment healthcare, beauty, and fitness etc.

6.Then you need to choose what data you are willing to share with Google.

7.Once you have fill in all the information correctly, click the next button and then click Agree to their terms of service.

8. After this the next step is to be presented with Google analytic code. All you have to do is to move to the page where you get your website tracking code. You will have to copy this particular tracking code, Place it in the header of your website. This code must be installed in every pages of your site if your website must be tracked by google analytics.

NOTE : Adding Google Analytics to your website comes with great benefits. It will enable you to track the number of visitors to your site, the search keywords they use to find your site, the time spent on your site, goal conversion and much more.

How Do I Get The Tracking Code?

The question on your lips would be how to I get this tracking ID. To achieve this, what you need to do is to follow the following steps;

1.First, you need to log in to your Google Analytics account

2.On the bottom left-hand side of the page, click Admin

3.From the left column titled Account, select an account from the dropdown menu

4.From the middle column titled Property, select a property from the dropdown menu.

5.Click Tracking Info > Tracking Code Under the Property column

6. At the top of the page under Tracking ID your website’s unique tracking ID is shown. This starts with UA.

Getting Your Tracking Code

After identifying your tracking ID, the next step is to get your tracking code snippet, copy and paste the code to every webpage you want to track on your website.
This is how your Google Analytics Global Site Tag tracking code will look like this

However, make sure you replace the of both G-XXXXXXXXXX with your own unique tracking ID provided by Google Analytics , copy & paste your code.


There are two codes: one for the <head> of the page and a second one for the <body>. You’ll have to paste these into your site

Confirming if Your Google Analytics is Set Up Properly

After placing the code in your website, you have to confirm it is working. To do this, go to Google Analytics, move to Realtime and then Overview.

 

All that is happening in your website will be revealed to you. The Real-Time reports shows every of your data coming in. Its a confirmation that you’ve set up Google Analytics properly . This is a way to check and confirm your Google analytic is up and running correctly. However, below is how it will show if your tracking code has been installed correctly

For clarity sake it might as well interest you to know that most data in Google Analytics appears only after 24 it happens in your reports. This is to say before your reports and data coming in are established, it takes google some time , says 24hours for your reports to be ready.

How to link your google analytics to Google search console

In addition, after proper set up and confirmation , make sure to link Google Analytics with Google Search Console to have a better, experience. your data. Linking to the Google Search Console would actually grant you access to key metrics. All the keyword queries you ranked and people searched for you will be able to see it . If you don’t have a Search Console account, go to www.google.com/webmastertools o register. After registration follow the guide on how to link them up In your analytic account, where you will find property settings.

Click on it and scroll down to the search console setting.

Click on Adjust Search Console

Click the button, and you’ll find a small Add link appear under the text

This place you will get the guide on how to link the two account.

The next step is to fill in the URL of your site and click continue. Options on how to verify this will be asked. Choose, the one you prefer and then follow up by clicking verify.

You are not done yet. The last thing to do is to sign in to your domain name provider and copy the TXT record shown into the DNS configuration settings. This give you easy verification. 

Conclusion

It is important for one to see his performance and know when to up his game. It is very crucial to know how well your site is doing.

To put into perspective,Google Analytics is absolutely free and anyone who is digitally inclined can set up an account .
Google Analytics provides you with the benefits of tracking this. Google analytics has always been a useful tool for the success of websites owners. It is free.

Though,  it can be challenging to set up but once you follow the step by step guide and due process you will definitely get it right. And I hope this article will guide you through.

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